Geographical Indications (GIs) have increasingly been used as a marketing tool to create an image of quality and uniqueness, and so capture premium prices. Hedonic pricing studies have shown that indication of geographical origin of production (e.g. country, region, wineries, and location), can...

A focus group study using four groups of food shoppers provides insights into consumers’ knowledge, beliefs, and behaviors regarding organic foods. Two focus groups consisted of shoppers who regularly bought organic foods and two focus groups of shoppers who predominantly purchased...

Meat consumption and socio-demographic data from the 1990, 1993 and 1996 SUSENAS Household Food Expenditure and Consumption Surveys were employed to estimate the demand for meats in Indonesia. The focus was on the Provinces of DKI Jakarta and West Java where about one-fourth of the Indonesian...

Advertising wearout, defined as the declining effectiveness of a commercial or campaign associated with increased exposure, is examined from a generic advertising perspective. Generic advertising campaigns of the type typically undertaken by agricultural commodity groups differ from branded...

Women play an important role in agricultural production and marketing in PNG. However, their contribution to the local economy and household livelihoods has not been maximised due to the lack of support. This study, funded by the Australian Centre for International Agricultural Research,...

Sweet potato is by far the most important staple food in Papua New Guinea. While much is consumed as a subsistence crop, it is also an important income earner for many small holder farmers in the Highlands of PNG. Of the Highlands sweet potato sold, about 90 percent is traded informally on open...

"Green and clean" has been used as a key marketing tool to promote Australian products overseas. The rationale is that consumers are generally concerned about personal health and the environment and will choose, and pay price premiums, for products that are perceived to be clean (good for them)...

'Green and clean' has been used as a key marketing tool to promote Australian products overseas. The rationale is that consumers are generally concerned about personal health and the environment and will choose, and pay price premiums, for products that are, or perceived to be, clean (good for...

Growth in the demand for organic foods has been phenomenal in the past decade both in Australia and overseas because organic production is seen to be beneficial to both human health and the environment. In general, organic products commend a price premium over conventional products. Since...

In Australia, the retail value of organic food production was estimated at A$250 million, with farm gate value at around A$90 million, and exports at around A$40 million. The current share of organic sales in total food sales in Australia is about 1 per cent. The growth rate in organic...