This study aims to investigate the role of a recommendation system (RS) in personalizing the guest journey in the hospitality industry and its impact on decision making, particularly the exposure effect. The study has two main objectives: (a) to quantify the additional value of using a RS based...

Recommendation-based communication plays a pivotal role in consumer choices. From human sources to electronic word of mouth or different types of recommender systems, recommendations help consumers adopt or reject leads, and can be highly beneficial for organizations. In view of its relevance...

In leadership definitions, it is generally approved that superior personality traits are one of the factors which form successful leadership. Furthermore, individuals follow leaders consistently and choose leaders as their role models. In this context; the purpose of this study is to investigate...