Purpose – Design thinking is becoming a topic in strategic management. Questions range from “What is it?” to “How can we approach design?” This paper aims to offer a glimpse into early design education in design schools and link them with early design education in the organization. The...

Managing personal creativity / Jeffrey Mauzy -- The prepared mind versus the beginner's mind / Mark Stefik and Barbara Stefik -- When you build in the world, you build in your mind / Robert Rasmusssen -- Driving creativity and innovation through culture / Anne Archer and Doris Walczyk --...

Better innovation -- Design thinking organizations -- Collective imaginations and the fifth order of design -- Designing culture -- Culture types -- Attributes -- Design thinking at scale -- The pull factor -- The right problems -- Culture awareness -- Curious confrontation -- Co-creation --...