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Marketing processed organic foods : the impact of promotional message framing (vice vs. virtue advertising) on perceptions of healthfulness
Anghelcev, George; McGroarty, Siobhan; Sar, Sela; … - In: Journal of food products marketing : innovations in … 26 (2020) 6, pp. 401-424
Persistent link: https://www.econbiz.de/10012287137
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Exploring the effects of compliance/non-compliance message framing, desirability of end states, and brand zealotry on consumers' responses to wearables advertising
Wang, Ruoxu; Huang, Yan; Anghelcev, George - In: Journal of promotion management : innovations in … 26 (2020) 7, pp. 964-985
Persistent link: https://www.econbiz.de/10012287156
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The impact of ad customization and content transportation on the effectiveness of online video advertising
Huang, Yan; Waddell, Thomas Franklin - In: Journal of current issues and research in advertising 41 (2020) 3, pp. 284-300
Persistent link: https://www.econbiz.de/10012289871
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Data-driven promotion planning for paid mobile applications
Li, Manqi; Huang, Yan; Sinha, Amitabh - In: Information systems research : ISR 31 (2020) 3, pp. 1007-1029
Persistent link: https://www.econbiz.de/10012298143
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"Level up" : leveraging skill and engagement to maximize player game-play in online video games
Huang, Yan; Jasin, Stefanus; Manchanda, Puneet - In: Information systems research : ISR 30 (2019) 3, pp. 927-947
Persistent link: https://www.econbiz.de/10012118902
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Encouraging volunteering in nonprofit organizations : the role of organizational inclusion and volunteer need satisfaction
Huang, Yan; Bortree, Denise Sevick; Yang, Fan; Wang, Ruoxu - In: Journal of nonprofit & public sector marketing 32 (2020) 2, pp. 147-165
Persistent link: https://www.econbiz.de/10012200065
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Learning in a disruptive customer engagement platform : an empirical analysis in the banking industry
Sharman, Ajit; Huang, Yan; Krishnan, Mayuram S. - 2016
Persistent link: https://www.econbiz.de/10011747744
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The role of feedback in dynamic crowdsourcing contests : a structural empirical analysis
Jiang, Zhaohui; Huang, Yan; Beil, Damian R. - 2016
Persistent link: https://www.econbiz.de/10011747876
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Crowds, lending, machine, and bias
Fu, Runshan; Huang, Yan; Singh, Param Vir - In: Information systems research : ISR 32 (2021) 1, pp. 72-92
Persistent link: https://www.econbiz.de/10012594163
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The role of feedback in dynamic crowdsourcing contests : a structural empirical analysis
Jiang, Zhaohui; Huang, Yan; Beil, Damian R. - In: Management science : journal of the Institute for … 68 (2022) 7, pp. 4858-4877
Persistent link: https://www.econbiz.de/10013369217