The slow diffusion of self-service banking technologies (SSBTs) into the mature consumer market necessitates research to understand better this growing section of the population and the diversity that exists within this market. This research analyses the 50+ market through a segmentation...

Technology plays a vital role in the delivery of services, with consumers exhibiting varying levels of readiness to embrace their role to interact with technology. The aim of this study was to validate an abbreviated technology readiness (TR) scale and segmentation profile among mature consumers...

The purpose of this research is to determine the choice criteria companies use in the auditor selection process for listed Australian public companies. This is the first Australian study to investigate this issue. The study drawn on international literature and attempts to develop a more...

Despite the widely acknowledged importance of marketing research as an essential organizational activity, very little is known about how Australian managers perceive the value of marketing research. Although overseas studies have suggested that one of the fundamental reasons for the...

Self-service technologies play a major role in enabling consumers to perform service delivery themselves. This requires consumers adopting this service delivery process to modify their behaviour, however some consumers may resist change. Evidence of this is particularly strong in older consumers...