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Der Einsatz von Social Media in der Kommunikationspolitik von Theatern

Pöllmann, Lorenz - 2013

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Future Digital Business : wie Business Intelligence und Web Analytics Online-Marketing und Conversion verändern

Haberich, Ralf (ed.) - 2013 - 1. Aufl.

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The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly

Scott, David Meerman - 2013 - 4. ed.; completely rev. and updated

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Erfolgreich auf YouTube : Social-Media-Marketing mit Online-Videos

Gerloff, Joachim - 2014 - 1. Aufl.

Verl.Beschr.: YouTube ist mittlerweile die zweitgröt︢e Suchmaschine der Welt. Die YouTube-Community verbringt mehr als sechs Milliarden Stunden pro Monat auf der Videoplattform. Besonders junge User suchen nicht nur nach lustigen Videos für die Mittagspause, sondern informieren sich über...

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The discourse of online consumer reviews

Vásquez, Camilla - 2014 - 1. publ.

Persistent link: https://www.econbiz.de/10010365700

The retargeting playbook : how to turn web-window shoppers into customers

Berke, Adam; Fulton, Gregory; Vaccarello, Lauren - 2014

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The best digital marketing campaigns in the world II

Ryan, Damian - 2014 - 2. ed.

"In the second collection of The Best Digital Marketing Campaigns in the World, bestselling author Damian Ryan presents an international showcase of the most successful digital marketing campaigns in recent history. Full of behind-the-scenes insights into campaign strategy, implementation and...

Persistent link: https://www.econbiz.de/10010248924

Social media marketing in BRIC countries : examining case studies of BMW, adidas, and NIVEA

Trost, Elena - 2013

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Social media campaigns : strategies for public relations and marketing

Kim, Carolyn Mae - 2016 - First published

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Commercial communication in the digital age : information or disinformation?

Siegert, Gabriele (ed.); Rimscha, M. Bjørn von (ed.); … - 2017

Editor's preface / Gabriele Siegert, M. Bjørn von Rimscha, and Stephanie Grubenmann -- Information and disinformation about advertising / Kati Förster and Ulli Weish -- Information and disinformation through advertising / Roland Mangold -- Information about users / Andrew McStay -- Inclusion...

Persistent link: https://www.econbiz.de/10011435593