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The purpose of this paper is to analyze the concept of market orientation as an outer source of innovation for … organizations in the context of Albania. We investigate the market orientation relation with innovation and firm performance by … analyzing a sample of 99 companies operating in Albania. The relationships and the impact of market orientation on innovation …
Persistent link: https://www.econbiz.de/10011990671
mediating role of innovation. The study was conducted on a total of 500 SMEs out of which 391 responses were received … performance of SMEs in Ghana. Innovation partially mediates between customer orientation and performance. Innovation fully … mediates between inter-functional orientations and performance whereas innovation has no mediation between competitor …
Persistent link: https://www.econbiz.de/10012117405
of literature has been recognized. Innovation in the service sector is characterized by distinctive features, and … literature on product innovation cannot be applied verbatim. Several studies have recognized the importance of Market Orientation … to support product innovation while less attention has been paid by the service industry. In addition, previous studies …
Persistent link: https://www.econbiz.de/10011849162
relationship between market orientation and innovation. The findings indicate that there is no significant relationship between … innovation, and there is a positive relationship between innovation and financial performance. The findings provide insight into … the relationships among market orientation, innovation, and performance in agricultural value chains in emerging economies. …
Persistent link: https://www.econbiz.de/10011946755
Research studies have differed over the importance of the relative emphasis of a customer versus competitor orientation in the development of a market orientation (Slater and Narver, 1994; Tajeddini, 2010). In this study, we assess whether the emphasis of one component over another of a market...
Persistent link: https://www.econbiz.de/10009446154
orientation, entrepreneurship, innovation and learning are first-order indicators of positional advantage and that the positional …
Persistent link: https://www.econbiz.de/10009446378
a significant influence on innovation, but no direct effect on performance. This suggests that beef producers should …
Persistent link: https://www.econbiz.de/10009446428
A market orientation has been shown to lead to improved firm performance in a variety of industries (Narver and Slater, 1990; Deshpande et al., 1993). In previous research, it has been argued that performance benefits are a result of a greater awareness of the sources of value the product provides...
Persistent link: https://www.econbiz.de/10009446436
and innovation play in determining multinational and multinational subsidiary performance. The present research seeks to … understand the organizational paths leading to such desirable outcomes as greater learning, increased innovation and improved … subsidiary autonomy and innovation. A particular feature of these findings is that they can be shown to be robust after …
Persistent link: https://www.econbiz.de/10009447943
Organizational innovation has been of central interest in recent years because of its importance for organizational … survival and competitive advantage. Researchers in the field have divided the innovation process into stages in an attempt to … understand the innovation process and the factors that affect it. However, empirical studies that examine the relationship …
Persistent link: https://www.econbiz.de/10009475097