Noninvasive portable sensors are becoming popular in biomedical engineering practice due to its ease of use. This paper investigates the estimation of human oxygen uptake (VO2) of treadmill exercises by using multiple portable sensors (wireless heart rate sensor and triaxial accelerometers). For...

Marketing communications utilizing a non-profit cause (i.e., the sponsorship of a nonprofit cause) have emerged as a mainstream practice as practitioners respond to rising consumer expectations of corporate social responsibility (CSRI. The increasing popularity of cause-related marketing...