Leung, T.K.P.; Lai, Kee‐hung; Chan, Ricky Y.K.; Wong, Y.H. - In: European Journal of Marketing 39 (2005) 5/6, pp. 528-559
trust) with other relational variables that are well defined in the west, i.e. supplier competence, commitment, conflict … handling and satisfaction to see how they generate partnership relationship in a sino‐western relationship marketing context … knowledge, market development, and adaptation to buyers' requirements to resolve conflicts in order to establish their xinyong …