Purpose – The purpose of this paper is to examine the influence of partnership (i.e. partner's trust and commitment) on … electronic commerce strategic planning (ECSP), and the strategic benefits of expanding partnership. Beyond this research … objective, this paper attempts to draw conclusions on the benefits of seeing such trust and commitment as common sense. Design …

exchange and trust. Design/methodology/approach – This study uses data from 191 respondents representing middle and senior … also interviewed. Measures were developed to assess inter‐firm trust, relational intensity and uncertainty. Findings – The … study showed that a certain amount of uncertainty is necessary for trust to emerge. Beyond some threshold, however …

. Findings – According to the weight of the ANP, results show that trust and commitment, scale, market share and corporate …