Purpose This paper aims to explore the implications of service dominant logic (SDL) on the marketing/entrepreneurship interface. Design/methodology/approach This paper integrates research from co-creation and service dominant logic with entrepreneurship to explore the value of SDL for...

The aim of this paper is to explore the current state of academic knowledge on the strategic management of ecotourism firms. The ecotourism sector of the tourism industry has grown significantly since the 1960. This growth in practice has been matched by growth in academic interest in...

Purpose The purpose of this paper is to explore how AACSB might better position itself through brand management. Design/methodology/approach The paper attempts to offer suggestions on a different branding strategy for AACSB Findings The paper suggests that AACSB establishes different levels of...

Purpose The paper aims to explore how large firms might leverage entrepreneurial marketing processes to gain and renew competitive advantage. Design/methodology/approach The paper applies past research on entrepreneurial marketing and entrepreneurship with examples from a long-term case study of...

Office Depots generous support ofthe Journal of Small Business ManagementsSmall Business Research Forumand special issue on marketing andentrepreneurship has resulted in a seriesof excellent paper presentations fromwhich this special issue was developed.The two papers that we had the pleasureto...

Purpose The purpose of this paper is to conceptually and empirically explore the antecedents and consequences of entrepreneurial burnout that is burnout related to the process of discovery or creation of attractive economic opportunities, the assessment of these opportunities, and the decision...

Since Venkatramans (1989) research on communicative adopters, little attention has been directed toward this segment of consumers who are often very important actors in the adoption process. This research is designed to examine whether Venkatraman's (1989) communicative adopter concept is...

Previous literature on corporate entrepreneurship (CE) in family business (FB) focusses on the determinants of CE and presents conflicting results on its effects on firm-level performance. We argue that previous studies have overlooked the idea of FBs being complex social systems comprising...

This study views entrepreneurial rents as renewable opportunities and explores how firms can effectively utilize corporate venturing to create and sustain economic rents. Schumpeterian entrepreneurs create rents by harnessing corporate venturing to exploit attractive economic opportunities. The...