Hoek, Janet; Gendall, Philip; Louviere, Jordan - In: Journal of Consumer Marketing 28 (2011) 7, pp. 476-483
Purpose – The tobacco industry consistently opposes measures that would limit their marketing, but provides little … empirical evidence to support its position. This paper aims to test claims that pictorial health warnings on tobacco products … advanced by the tobacco industry need empirical analysis to assess their validity. Social implications – This study provides …