This paper is derived from another which was awarded the bestpaper prize at the 9th International Entrepreneurship Conference. Its theme is that while inventions and innovations make significant contributions to the growth and competitiveness of national economies, there are problems in the U.K....

In the context of the IT industry''s phenomenal growth and the era of New Marketing, it is noted that care is being taken by many of the leading IT companies (including those exclusively marketing directly to their customers) to nurture their corporate brand identities. This paper examines...

Reports on a study of the business activities and the emergence of the learning of marketing skills by eight entrepreneurial small businesses: four in the British Isles and four in the mid-west of the USA. Using a qualitative methodology, a case approach is taken to study the obstacles to growth...

This paper examines various issues raised by the idea of Customer Relationship Management (CRM) and how it has affected traditional views on marketing. It uses three case studies from European telecommunications companies to illustrate the points made, focusing on how information technology in...

Purpose – To explore how information communication technologies (ICT) and the internet offer new opportunities for women to develop as entrepreneurs and innovators. To add to the literature and provide updated research to raise awareness about female-run ICT small...

This study examines whether appearance of corporate, product and dual brand names (or a combination of brand names used together) on packaging influence consumer purchase preference. The face-to-face survey consists of consumers rating their purchase preference on a 7-point scale sixteen random...

Purpose – The purpose of this paper is to examine innovation in small and medium-sized enterprises (SMEs), and develop a comprehensive theoretical framework of how innovation occurs, the end result, and impact on business financial performance, focusing on three types of...

Purpose – Much of the literature on consumer empowerment focuses on consumers' efforts to regain control of their consumption processes from suppliers. The purpose is to argue that many suppliers achieve success by trying hard to empower consumers. The mechanism by which this takes place...

Global brands and the building of brand equity in one of the most innovative business sectors, for the personal computer market, are examined within the context of the phenomenal growth of the IT industry. Research issues concerning data collection, timing and measures of brand performance for...

This study examines organizational innovation in small- and medium-sized enterprises (SMEs) and develops an extensive framework of how innovation occurs, its end results in terms of positive, negative outcomes, and its impacts on business financial performance; using grounded methodology;...