Showing 241 - 250 of 456
Purpose – The purpose of this paper was to examine the effects of size, strategic orientation and market orientation on innovation. Design/methodology/approach – A mail survey was conducted on a random sample of 60 South Yorkshire non-high-tech small, medium-sized manufacturing enterprises....
Persistent link: https://www.econbiz.de/10009474450
Purpose – The last ten years have seen a gradual withdrawal of retail facilities from many local areas and the consequent growth of “shopping deserts” resulting in social and health disbenefits. The purpose of this paper is to examine the potential for e-shopping to fill the vacuum and to...
Persistent link: https://www.econbiz.de/10009474451
Purpose – The purpose of this paper is to examine the purchase intentions of online retail consumers, segmented by their purchase orientation. Design/methodology/approach – An e-mail/web survey was addressed to a consumer panel concerning their online shopping experiences and motivations,...
Persistent link: https://www.econbiz.de/10009474452
If CFOs need a blueprint for the next millennium, this is it. A rational, comprehensive view of how to re-shape the corporation and the finance function for the challenges ahead.’ Robert Hoffman, CFO Monsanto ‘A provocative discussion of what the 21st century corporation needs — and how...
Persistent link: https://www.econbiz.de/10009474456
Based on a random sample of 500 South Yorkshire non-hi-tech manufacturing small, medium-sized enterprises (SMEs) the quantitative findings support the hypothesis that size, strategic, and market orientation associate with innovation. The results show that prospectors are medium-sized companies...
Persistent link: https://www.econbiz.de/10009474457
This study examines consumer fit perception, risks and trust in retail brand extension in financial services. Respondents (324) living in Sheffield were involved in the consumer survey, conducted on three major British supermarkets. Mean scores were compared between four groups of respondents....
Persistent link: https://www.econbiz.de/10009474458
Despite much publicity given to the criticisms relating to product cost measurement and the prevailing costing systems since the mid-1980s, there was a scarcity in surveys relating to this area. In the 1990s, studies on management accounting practices and product-costing, focusing on the...
Persistent link: https://www.econbiz.de/10009474461
Consumer perception of product value is central to all stages of the process of bringing products to markets, from design and manufacture to distribution and retail. As a result, product strategy needs to respect customer needs in order to achieve or retain competitive advantage in providing...
Persistent link: https://www.econbiz.de/10009474467
The Creative sector in China has, in keeping with the economy, experienced a sustained period of rapid growth. However, the sector is still relatively immature and practices and understanding of the management of brands and client accounts are continuing to develop. Current Brand management...
Persistent link: https://www.econbiz.de/10009474468
The narrative or storytelling approach is often associated with folklore and other aspects of socialisation rather than a scientific and systematic approach to conceptualising a phenomenon. However, there is a growing body of literature centred on both the practical applications and relevant...
Persistent link: https://www.econbiz.de/10009474469