Mol, Michael J.; Koppius, Otto R. - In: Journal of Global Information Management (JGIM) 10 (2002) 4, pp. 44-60
A key concern for all multinationals is where to find a suitable location for their business activities, bearing in mind that they must find the right balance between global integration and local responsiveness. This article contributes to the internationalization debate by asking: in what sense...