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Brand extensions in emerging m...
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Qu, Riliang
31
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19
Fu, Guoqun
14
Ennew, Christine T.
7
Wong, Veronica
7
Zhang, Zelin
5
Armstrong, Gary
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Hooley, Graham J.
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Joseph, Kissan
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Christel DeHaan Tourism and Travel Research Institute <Nottingham>
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Asia Pacific journal of marketing and logistics
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ECONIS (ZBW)
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1
Brand extensions in emerging markets : theory development and testing in China
Fu, Guoqun
;
Saunders, John A.
;
Qu, Riliang
- In:
Journal of global marketing
22
(
2009
)
3
,
pp. 217-228
Persistent link: https://www.econbiz.de/10003871457
Saved in:
2
Ownership effects in consumers' brand extension evaluations
Fu, Guoqun
;
Ding, Jiali
;
Qu, Riliang
- In:
The journal of brand management : an international journal
16
(
2008/09
)
4
,
pp. 221-233
Persistent link: https://www.econbiz.de/10003811654
Saved in:
3
Brand Extensions in Emerging Markets: Theory Development and Testing in China
Fu, Guoqun
;
Saunders, John
;
Qu, Riliang
- In:
Journal of global marketing
22
(
2009
)
3
,
pp. 217-228
Persistent link: https://www.econbiz.de/10008263811
Saved in:
4
Developing corporate social responsibility in China : the impact of government regulations, market orientation and ownership structure
Qu, Riliang
- In:
China in the world economy
,
(pp. 264-274)
.
2009
Persistent link: https://www.econbiz.de/10003834420
Saved in:
5
The impact of market orientation and corporate social responsibility on firm performance : evidence from China
Qu, Riliang
- In:
Asia Pacific journal of marketing and logistics
21
(
2009
)
4
,
pp. 570-582
Persistent link: https://www.econbiz.de/10003906099
Saved in:
6
Corporate social responsibility in China : impact of regulations, market orientation and ownership structure
Qu, Riliang
- In:
Chinese management studies : CMS
1
(
2007
)
3
,
pp. 198-207
Persistent link: https://www.econbiz.de/10003936639
Saved in:
7
A comparative study of market orientation in China's two services sectors
Qu, Riliang
- In:
International journal of business environment : IJBE
2
(
2008/09
)
1
,
pp. 38-49
Persistent link: https://www.econbiz.de/10003690942
Saved in:
8
The impact of integration and responsiveness on MNC subsidiaries’ market orientation
Qu, Riliang
- In:
Journal of global marketing
25
(
2012
)
3
,
pp. 127-140
Persistent link: https://www.econbiz.de/10009715345
Saved in:
9
Ownership effects in consumers' brand extension evaluations
Fu, Guoqun
;
Ding, Jiali
- In:
Frontiers of business research in China : selected …
1
(
2007
)
2
,
pp. 193-210
Persistent link: https://www.econbiz.de/10003759579
Saved in:
10
The effects of brand origin country and made-in country on consumers' product evaluations and purchase intention
Wu, Jian
;
Fu, Guoqun
- In:
Frontiers of business research in China : selected …
1
(
2007
)
3
,
pp. 333-350
Persistent link: https://www.econbiz.de/10003759633
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