In pursuit of status : the rising consumerism of China's middle class -- Mao's children are wearing fashion … Southwest China -- Frugalists, anti-consumers, and prosumers : Chinese philosophical perspectives on consumerism -- 'To live is … to serve the people' : the spirit of model soldier Lei Feng in postmodernity -- Advertising and China : how does a love …

China, Russia, and Eastern Europe. The book assembles a package of next generation ideas for the patterns of regional trade …