Elahi, Ashak; Hosain, Md Sajjad; Rasel, Md - In: International journal of technology for business (IJTB) 2 (2020) 1, pp. 1-7
The present economic situation has necessitated the acquisition of competent tools and technologies such as CRM by organizations to enable them to monitor and optimize each customer interaction in order to maximize return on investment, to improve customer retention and to gain customer loyalty....
