Time becomes the benchmark that defines a company's strategic behaviour, extensively revamping the entire company by reinterpreting the time dimension in a different, extremely dynamic context. Marketing activities always presuppose time-based competition. From a marketing perspective, oriented...

Purpose This study aims to analyse the relationship between board gender diversity and firm financial performance in Italy, where the recently enforced Law 120/2011 prescribes gender quotas for boards of directors. Design/methodology/approach Panel data analysis was used to examine the gender...

Negli ultimi anni i managers e gli studiosi di marketing hanno mostrato un crescente interesse nella misurazione delle attività di content marketing per ottenere vantaggio competitivo. Nonostante ciò in letteratura si annoverano ancora pochi contributi sul tema. Il paper intende: 1) analizzare...

Global markets redefine competition space, fostering a collaborative network between companies (market-driven management). Globalization causes previously distinct global economies to converge into a single large market, thus generating fusion between competitive environments that are not only...

Time becomes the benchmark that defines a company's strategic behavior, extensively revamping the entire company by reinterpreting the time dimension in a different, extremely dynamic context. Marketing activities always presuppose time-based competition. From a marketing perspective, oriented...

"This book bridges the gaps between theoretical and practical issues in the field of Web Entrepreneurship. It explains how to create a web start-up step-by-step, how to manage this process and the latest advances in this domain and provides valuable insights on innovative online business models...