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Transnational organization and symbolic production : creating and managing a global brand
Amis, John; Silk, Michael L. - In: Brands : interdisciplinary perspectives, (pp. 119-144). 2015
Persistent link: https://www.econbiz.de/10010477898
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Sport and corporate nationalisms
Silk, Michael L. (contributor) - 2005
Persistent link: https://www.econbiz.de/10004146626
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Expressing Fenway: managing and marketing heritage within the global sports marketplace
Friedman, Michael T.; Silk, Michael L. - In: International journal of sport management and marketing … 1 (2005) 1-2, pp. 37-55
Persistent link: https://www.econbiz.de/10006012282