Close to 75% of marketing and promotional campaigns globally fail to meet their purpose. Marketing campaigns fail due to pitfalls, which sink promotional projects. Strategic planning is significant in overcoming these pitfalls hence increasing the chances of business being successful in their...

Generally, educators dislike marketing their programs and have traditionally operated on a “build it and they will come” principle. This method is potentially jeopardizing the sustainability of adult education graduate programs throughout the United States, resulting in some graduate...

In this paper we use a generalized entropy index such as the Theil index to analyze regional inequalities in Europe. We proved that there is a synchronization between the convergence and catching-up process of objective 1 regions towards the EU15 average with the reform of the EU regional...

If you want to run a successful regional policy you need to behave similar to the company manager: you need to have vision, mission, strategy and action plans. In Croatia, during the past 13 years, more than 100 official national and regional documents called "strategies", "programmes" or...

The renewal of the city started from the examination of urban conditions of comfort/discomfort (safety, mobility, environment, social cohesion); this required the direct involvement of the city's inhabitants as experts of the urban environment, and therefore able to suggest solutions. Nowadays...

Empirical evidence regarding Local Agenda 21 (LA21) seems to indicate that higher LA21 dissemination is linked to networking. However, it is not entirely clear which features networks should have to succeed. This research takes a step towards filling this gap by studying the variables that are...

The city of Dubai emerges as a leading partner in not only technology innovation but also designed infrastructure and strategic security. There is a strategy, which will globally add the city and leadership to the leading smart cities of the world. Considering current and future challenges, the...

The Romanian business scene has recently borrowed the concept of corporate social responsibility (CSR), and this evolution was due to the presence of multinational companies (MNCs) that implemented new practices and activities in this area. Our paper aims to provide a presentation of social...

The paper starts from the premise that local development policy could be seen as a tool for effective management and usage of comparative and competitive advantages in space and time. By applying the centralized administrative model in managing society and economy, Bosnia and Herzegovina is not...