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Innovatorenorientierte Akzepta...
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41
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61
Zur Persönlichkeitsstruktur von Multiplikatoren im On- und Offline-Bereich: steigt deren Zahl durch die Online-Kommunikation?
Helm, Roland
;
Möller, Michael
;
Rosenbusch, Jana
- In:
Kundenintegration 2.0
,
(pp. 147-177)
.
2011
Persistent link: https://www.econbiz.de/10009302935
Saved in:
62
Perceptions of material resources in innovation projects : what shapes them and how do they matter?
Weiss, Matthias
;
Högl, Martin
;
Gibbert, Michael
- In:
The journal of product innovation management : an …
31
(
2014
)
2
,
pp. 278-291
Persistent link: https://www.econbiz.de/10010251241
Saved in:
63
Die Zielgruppe 50plus im Hinblick auf
Akzeptanz
und Nutzung technischer Produkterrungenschaften : eine aktuelle Bestandsaufnahme und Herausforderungen für das Marketing
Wiedmann, Klaus-Peter
;
Siebels, Astrid
;
Janßen, Nina
-
2007
Persistent link: https://www.econbiz.de/10003631718
Saved in:
64
Akzeptanz
neuer Produkte : Vorwissen als Determinante des Innovationserfolgs
Binsack, Margit
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001741163
Saved in:
65
Dismantling the box : applying principles for reducing preconceptions during ideation
Fox, Stephen
- In:
International journal of innovation management
20
(
2016
)
6
,
pp. 1650049-1-27
Persistent link: https://www.econbiz.de/10011603857
Saved in:
66
Dark side or bright light : destructive and constructive deviant content in consumer Ideation contests
Gatzweiler, Alexandra
;
Blazevic, Vera
;
Piller, Frank T.
- In:
The journal of product innovation management : an …
34
(
2017
)
6
,
pp. 772-789
Persistent link: https://www.econbiz.de/10011822741
Saved in:
67
Akzeptanz
von Produktinnovationen im Handel
Pfeiffer, Simone
(
contributor
);
Huppert, Egon
(
contributor
)
-
1980
Persistent link: https://www.econbiz.de/10004659055
Saved in:
68
Die
Akzeptanz
von Neuprodukten im Handel : eine empirische Untersuchung zum Innovationsverhalten des Lebensmittelhandels
Pfeiffer, Simone
-
1981
Persistent link: https://www.econbiz.de/10009608311
Saved in:
69
Die Zielgruppe 50plus im Hinblick auf
Akzeptanz
und Nutzung technischer Produkterrungenschaften : eine aktuelle Bestandsaufnahme und Herausforderungen für das Marketing
Wiedmann, Klaus-Peter
;
Siebels, Astrid
;
Janßen, Nina
-
2007
Persistent link: https://www.econbiz.de/10004926809
Saved in:
70
Konsumentenbeteiligung an der
Produktinnovation
Raabe, Thorsten
-
1993
Persistent link: https://www.econbiz.de/10000337033
Saved in:
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