E-commerce has become an increasingly important source of competitive advantages for business-to-business (B2B) companies. It enables companies not only to decrease transactional costs and offer wide range of additional services, but also to enhance efficiency in collaboration with their...

Once service organisations recognise collaborative e-marketplace as a strategic business approach, they can embrace the ultimate form of competition enabled by the internet. Hence, the collaboration makes it possible to create customer-driven value-chains by harmonising demand and supply...