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Marketing expenditures in the form of pricing, product development, promotion, and channel development are made to maximize profits. A challenge in evaluating the effectiveness of these expenditures is that decisions such as whether to lower prices or run promotions are made based on managers'...
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We reanalyze endogenous sample selection in the context of customer scoring, targeting, and influencing decisions. Scoring relies on ordered lists of probabilities that customers act in a way that contributes revenues, e.g., purchase something from the firm. Targeting identifies constrained sets...
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The idea that schooling scores depend on a combination of family background characteristics, ability and school (institutional) variables is quite clear. Regarding the issue of intergenerational transmission of inequality in the educational system, the most important question would be if and to...
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