We inhabit a global village in which international marketers are encouraged to think and act with both global and local interests in mind. The enlargement of the European Union (EU) in January 2007 has created a 27 member state EU with a population of nearly half a billion. The purpose of this...

This research aims to analyse the needs of nightclub and bar customers from emerging and developing Polish market by examining customer preferences towards the servicescape and service offerings provided by such venues. Purposive sampling was used to establish two focus groups within the...

Purpose – This paper aims to give a wider understanding of what customers really want from first and subsequent visits to mainstream city centre nightclubs and bars by examining customer attitudes to various aspects of the services arena and service offerings provided by such venues....

Purpose – The purpose of this study is to investigate Western and Central European consumers and web retailers with respect to the importance and accessibility of delivery information online prior to purchase. Design/methodology/approach – To investigate the importance and accessibility of...

Introduction : overview of the book -- Contributor biographies -- Personality theories / Ceri Sims -- Personality encoded in graphic expression -- Graphic expression and personality / Gloria Moss -- Inferring personality from drawings / Bill Wylie -- Personality as reflected in creatives'...