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Who Believes the Hype? An Experimental Examination of how Language Affects Investor Judgments

Hales, Jeffrey - 2012

This paper investigates the effect of vivid language on investor judgments. Recent research finds that investor judgments are significantly influenced by disclosure tone (positive versus negative). Holding tone constant, we investigate investors' reactions to vivid versus pallid information....

Persistent link: https://www.econbiz.de/10013115752