Purpose – The paper aims to examine competitive strategies used by several small ski brands manufacturing in the USA. The motivation is to explain, while there are no major manufacturers in the USA, why many smaller manufacturers produce locally despite higher labor costs....

Purpose – The paper aims to examine the location of manufacturing for the major ski brands. The motivation is to explain, while there are no major manufacturers in the USA, the major European manufactures do produce locally even though their labor costs are even higher than those in the USA....