Economic subjects give more and more consideration to decisions connected to the measurement of performances and supply chain metrics. This paper explains the performances of categories within the supply chain which can be measured and according to that, influence on the continuous improvement...

Success of the contemporary enterprises (also) depends a lot on their capacity to manage all important supply chains in which they are involved. For that reason the enterprises must rethink and innovate their management (in general) and especially the management of supply chains. Supply chain...

In the framework of the marketing mix, distributive marketing instrument has the basic task of allowing the consumer to purchase the product, in keeping with his wishes manifested through time and place of delivery. Logistics management is responsible for defining the optimum level of service...

In this paper, we consider a seller–buyer channel in which marketing expenditure is an endogenous decision for the buyer. We assume that both the unit marketing expenditure and the unit price charged by the buyer influence the end demand for the product. We model the seller–buyer...

Many people in the vast rural areas of Africa lack access to financial services, and most commercial banks are not interested in moving into these areas due to their low income levels, lack of scale economies, and poor infrastructure. Also, few banks actually understand the most common economic...

This paper aims to analyze how the international process of competition among SMEs is increasingly based on the localization of various activities on a global scale, with particular reference to production, marketing and R&D. This rule also applies to firms from the Marche area, who are...

This paper assesses the sustainability of China's export-oriented growth over the medium to longer term. It shows that maintaining the current export-oriented growth would require significant gains in market share through lower prices in a range of industries. This, in turn, could be achieved...