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21
Negative brand beliefs and brand usage
Winchester, Maxwell
;
Romaniuk, Jenni
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
3
,
pp. 355-375
Persistent link: https://www.econbiz.de/10003713996
Saved in:
22
Brands and brand management : contemporary research perspectives
Loken, Barbara
(
contributor
);
Ahluwalia, Rohini
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003885607
Saved in:
23
Not always a victim! : on seeing users as active consumers
Hestad, Monika
;
Keitsch, Martina
- In:
International journal of product development : IJPD
9
(
2009
)
4
,
pp. 396-405
Persistent link: https://www.econbiz.de/10003903442
Saved in:
24
An exploration of men's brand relationships
Zayer, Linda Tuncay
;
Neier, Stacy
- In:
Qualitative market research : an international journal
14
(
2011
)
1
,
pp. 83-104
Persistent link: https://www.econbiz.de/10008858051
Saved in:
25
Visuelle Markenforschung : Leistungsfähigkeit von Collagen in der Unternehmenspraxis
Illek, Alexandra
-
2011
Persistent link: https://www.econbiz.de/10008859244
Saved in:
26
Constructing identity through the consumption of counterfeit luxury goods
Perez, María Eugenia
;
Castaño, Raquel
;
Quintanilla, …
- In:
Qualitative market research : an international journal
13
(
2010
)
3
,
pp. 219-235
Persistent link: https://www.econbiz.de/10008901320
Saved in:
27
Benefits leader reversion : how a once-preferred product recaptures its standings
Carlson, Kurt A.
;
Meloy, Margaret G.
;
Lieb, Daniel
- In:
Journal of marketing research : JMR
46
(
2009
)
6
,
pp. 788-797
Persistent link: https://www.econbiz.de/10003927142
Saved in:
28
Shaping consumer imaginations : the role of self-focused attention in product evaluations
Hung, Iris W.
;
Wyer, Robert S.
- In:
Journal of marketing research : JMR
48
(
2011
)
2
,
pp. 381-392
Persistent link: https://www.econbiz.de/10008988434
Saved in:
29
Consumers' perceptions of the dimensions of brand personality
Maehle, Natalia
;
Otnes, Cele
;
Supphellen, Magne
- In:
Journal of consumer behaviour : an international …
10
(
2011
)
5
,
pp. 290-303
Persistent link: https://www.econbiz.de/10009378663
Saved in:
30
The Multi-Sensory Sort (MuSeS) : a new projective technique to investigate and improve the brand image
Cian, Luca
;
Cervai, Sara
- In:
Qualitative market research : an international journal
14
(
2011
)
2
,
pp. 138-159
Persistent link: https://www.econbiz.de/10009153394
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