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Rethinking marketing : an entrepreneurial imperative
Schindehutte, Minet; Morris, Michael H.; Pitt, Leyland F. - 2009
Persistent link: https://www.econbiz.de/10003577828
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Entrepreneurship und Marketing
Reckenfelderbäumer, Martin; Fenchel, Monika - In: Educating entrepreneurship : didaktische Ansätze und …, (pp. 141-182). 2007
Persistent link: https://www.econbiz.de/10003598512
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Entrepreneurial Marketing : innovatives und unternehmerisches Marketing für KMU und Gründungsunternehmen
Kraus, Sascha; Harms, Rainer; Fink, Matthias; Rößl, … - In: Entrepreneurship : Theorie und Fallstudien zu …, (pp. 94-108). 2008
Persistent link: https://www.econbiz.de/10003711467
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Marktorientierung junger Unternehmen : Einflussgrößen und Wirkung im interkulturellen Vergleich zwischen Deutschland, Thailand und Indonesien
Engelen, Andreas - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003556481
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The entrepeneur's strategy guide : ten keys for achieving marketplace leadership and operational excellence
Cannon, Thomas - 2006
chains -- Key four : a targeted and frugal sales and marketing mix -- Key five : customer services that generate repeat …
Persistent link: https://www.econbiz.de/10003301296
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The effects of entrepreneurial orientation, market orientation, and marketing subunit influence on firm performance
Merlo, Omar; Auh, Seigyoung - In: Marketing letters : a journal of research in marketing 20 (2009) 3, pp. 295-311
Persistent link: https://www.econbiz.de/10003873478
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Entrepreneurial marketing : the interface between marketing and entrepreneurship
Kraus, Sascha (contributor) - 2009
Persistent link: https://www.econbiz.de/10003924766
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The evolution and development of arts marketing research
Fillis, Ian - In: Arts marketing : an international journal ; AM 1 (2011) 1, pp. 11-25
Persistent link: https://www.econbiz.de/10009301303
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Special issue: Entrepreneurial marketing
2011
Persistent link: https://www.econbiz.de/10008987870