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Exploring the role of entrepreneurial marketing in entrepreneurship education
Jones, Colin; Hegarty, Cecilia - In: Journal of small business and entrepreneurship : JSBE ; … 24 (2011) 1, pp. 125-138
Persistent link: https://www.econbiz.de/10008987932
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A tale of two spirits : entrepreneurial marketing at 42Below Vodka and Penderyn Whisky
Morrish, Sussie C.; Deacon, Jonathan H. - In: Journal of small business and entrepreneurship : JSBE ; … 24 (2011) 1, pp. 113-124
Persistent link: https://www.econbiz.de/10008987934
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Employer brand building for start-ups : which job attributes do employees value most?
Tumasjan, Andranik; Strobel, Maria; Welpe, Isabell M. - In: Entrepreneurial marketing, (pp. 111-136). 2011
Persistent link: https://www.econbiz.de/10009379611
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What is the "right" market orientation for new entrepreneurial ventures? : a five-country study
Brettel, Malte; Engelen, Andreas; Oswald, Monika - In: Entrepreneurial marketing, (pp. 83-109). 2011
Persistent link: https://www.econbiz.de/10009379616
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Dein Markt, das unbekannte Wesen : zum Umgang mit Marktunsicherheit als Kern des Entrepreneurial Marketing
Mauer, René; Grichnik, Dietmar - In: Entrepreneurial marketing, (pp. 59-82). 2011
Persistent link: https://www.econbiz.de/10009379620
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Entrepreneurial marketing
Grichnik, Dietmar (ed.) - 2011
Persistent link: https://www.econbiz.de/10009379673
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A discursive approach to entrepreneurial marketing : integrating academic and practice theory
Maritz, Alex; Frederick, Howard H.; Valos, Michael - In: Small enterprise research : SER ; the Journal of SEAANZ 17 (2009/10) 1, pp. 74-86
Persistent link: https://www.econbiz.de/10009154640
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Lost or just at a crossroads : is entrepreneurship the way forward for marketing?
McAuley, Andrew - In: Journal of research in marketing and entrepreneurship : JRME 13 (2011) 2, pp. 161-166
Persistent link: https://www.econbiz.de/10009507689
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Contextual marketing : a conceptualisation of the meaning and operation of a language for marketing in context
Deacon, Jonathan H.; Harris, Jackie - In: Journal of research in marketing and entrepreneurship : JRME 13 (2011) 2, pp. 146-160
Persistent link: https://www.econbiz.de/10009507690
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Entrepreneurial and SME marketing
Gilmore, Audrey - In: Journal of research in marketing and entrepreneurship : JRME 13 (2011) 2, pp. 137-145
Persistent link: https://www.econbiz.de/10009507692