Narrow search
Showing 81 - 90 of 81,834
Cover Image
Entrepreneurial marketing : an effectual approach
Nijssen, E. J. - 2014
entrepreneur. This complicates the sales and marketing functions for new products that may be hard for the market to understand in … the first place. Entrepreneurial Marketing focuses on this special challenge: new marketing methods for new products …. Classic core marketing concepts, such as segmentation, positioning, and the marketing mix undergo an 'extreme makeover' in the …
Persistent link: https://www.econbiz.de/10010367043
Cover Image
Small but sophisticated : entrepreneurial marketing and SME approaches to brand management
Renton, Michelle; Daellenbach, Urs S.; Davenport, Sally; … - In: Journal of research in marketing and entrepreneurship : JRME 17 (2015) 2, pp. 149-164
Persistent link: https://www.econbiz.de/10011439551
Cover Image
Developing economy perspectives on marketing and entrepreneurship : the Ghanaian dimension
Buame, Samuel Kwasi (ed.); Quaye, Daniel M. (ed.);  … - 2014
Persistent link: https://www.econbiz.de/10011533714
Cover Image
Entrepreneurial orientation, marketing capabilities and performance : the moderating role of competitive intensity on Latin American international new ventures
Martin, Silvia L.; Javalgi, Rajshekhar G. - In: Journal of business research : JBR 69 (2016) 6, pp. 2040-2051
Persistent link: https://www.econbiz.de/10011471672
Cover Image
The health tracker : an entrepreneur’s journey
Brookins, Gil - In: Journal of business case studies 12 (2016) 1, pp. 7-11
Persistent link: https://www.econbiz.de/10011515764
Cover Image
The performance of entrepreneurial ventures : examining the role of marketing practices
Jayawarna, Dilani; Jones, Oswald; Lim, Wing; Phua, Sabrina - In: Journal of small business and enterprise development 21 (2014) 4, pp. 565-587
Persistent link: https://www.econbiz.de/10010467467
Cover Image
Entrepreneurial marketing mindfulness
Ndubisi, Nelson Oly (contributor) - 2014
Persistent link: https://www.econbiz.de/10010407253
Cover Image
The role of mindfulness in entrepreneurial market analysis
Gordon, Jason M.; Schaller, Tracey King - In: Journal of research in marketing and entrepreneurship : JRME 16 (2014) 1, pp. 7-25
Persistent link: https://www.econbiz.de/10010407293
Cover Image
Gendered lending practices : enabling South African women entrepreneurs to access start-up capital
Derera, Evelyn; Chitakunye, Pepukayi; O'Neill, Charles; … - In: Journal of enterprising culture 22 (2014) 3, pp. 313-330
Persistent link: https://www.econbiz.de/10010480186