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Multibrand pricing as a strategy for consumer search obfuscation in online markets

McDonald, Stephen; Wren, Colin - In: Journal of Economics & Management Strategy 27 (2018) 2, pp. 171-187

Persistent link: https://www.econbiz.de/10012093523

Informative Brand Advertising and Pricing Strategies in Internet Markets with Heterogeneous Consumer Search

McDonald, Stephen; Wren, Colin - In: International Journal of the Economics of Business 19 (2012) 1, pp. 103-117

<title>Abstract</title> The use of information intermediaries has been shown to undermine the effect of brand in online markets. In this paper, the effect of consumer search on the relationship between brand advertising and pricing strategies is analysed. Price data are taken from the leading UK motor...

Persistent link: https://www.econbiz.de/10010972910

Informative Brand Advertising and Pricing Strategies in Internet Markets with Heterogeneous Consumer Search

McDonald, Stephen; Wren, Colin - In: International journal of the economics of business 19 (2012) 1, pp. 103-118

Persistent link: https://www.econbiz.de/10009823858

The relative effects of local authority financial assistance policies

Wren, Colin M. - In: Urban studies 24 (1987) 4, pp. 268-278

Persistent link: https://www.econbiz.de/10001045732

Onward the spatial : an essay on the nature and relevance of regional economics

Wren, Colin M. - In: Spatial economic analysis : the journal of the Regional … 4 (2009) 4, pp. 447-465

Persistent link: https://www.econbiz.de/10003932035

Reconciling practice with theory in the micro-evaluation of regional policy

Wren, Colin M. - In: International review of applied economics 21 (2007) 3, pp. 321-337

Persistent link: https://www.econbiz.de/10003612679

Geographic concentration and the temporal scope of agglomeration economics : an index decomposition

Wren, Colin M. - 2011

Persistent link: https://www.econbiz.de/10009546962

Geographic concentration and the temporal scope of agglomeration economies : an index decomposition

Wren, Colin M. - In: Regional science & urban economics 42 (2012) 4, pp. 681-690

Persistent link: https://www.econbiz.de/10009621531

Regional grants : are they worth it?

Wren, Colin M. - In: Fiscal studies : the journal of the Institute for … 26 (2005) 2, pp. 245-275

Persistent link: https://www.econbiz.de/10002892079

[Rezension von: Wealth from diversity, ed. by Xavier Vence-Deza ..]

Wren, Colin M. - In: Journal of regional science 37 (1997) 3, pp. 527-529

Persistent link: https://www.econbiz.de/10001349266

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