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Idea generation, creativity, and prototypicality

Toubia, Olivier; Netzer, Oded - In: Marketing science : the marketing journal of the … 36 (2017) 1, pp. 1-20

Persistent link: https://www.econbiz.de/10011645742

Bridging customer knowledge to innovative product development : a data mining approach

Zhan, Yuanzhu; Tan, Kim Hua; Huo, Baofeng - In: International journal of production research 57 (2019) 20, pp. 6335-6350

Persistent link: https://www.econbiz.de/10012193708

Mapping the wave of industry digitalization by co-word analysis : an exploration of four disruptive industries

Bzhalava, Levan; Hassan, Sohaib Shahzad; Kaivo-oja, Jari; … - In: International journal of innovation and technology … 19 (2022) 2, pp. 1-22

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Analytics, innovation, and organizational adaptation

George, Gerard; Lin, Yimin - In: Innovation: organization & management : IOM 19 (2017) 1, pp. 16-22

Persistent link: https://www.econbiz.de/10011629151

Data analytics supports decentralized innovation

Wu, Lynn; Lou, Bowen; Hitt, Lorin M. - In: Management science : journal of the Institute for … 65 (2019) 10, pp. 4863-4877

Persistent link: https://www.econbiz.de/10012118140

Big and lean is beautiful : a conceptual framework for data-based learning in marketing management

Soyer, Emre; Pauwels, Koen; Seggie, Steven H. - In: Marketing in a digital world, (pp. 63-83). 2019

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Adoption of big data technology for innovation in B2B marketing

Wright, Len Tiu; Robin, Robin; Stone, Merlin; … - In: Journal of business-to-business marketing 26 (2019) 3/4, pp. 281-293

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Big data - big gains? : understanding the link between big data analytics and innovation

Niebel, Thomas; Rasel, Fabienne; Viete, Steffen - 2017

innovations as well as a higher innovation intensity. Interestingly, the results are of equal magnitude in the manufacturing and … services industries. The results support the view that big data analytics have the potential to enable innovation. …

Persistent link: https://www.econbiz.de/10011778363

Service innovation analytics : towards an approach for validating frameworks for service innovation capabilities via text mining

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Technology roadmapping using text mining : a foresight study for the retail industry

Ozcan, Sercan; Homayounfard, Amir; Simms, Christopher; … - In: IEEE transactions on engineering management : EM 69 (2022) 1, pp. 228-244

Persistent link: https://www.econbiz.de/10013162833

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