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Advertising decision makers' and consumers' perceptions of media substitutability

Golob, Urša; Podnar, Klement - In: Journal of promotion management : JPM 21 (2015) 6, pp. 798-816

Persistent link: https://www.econbiz.de/10011433666

Generation Z's and millennials' perception of masculinity in advertising : a challenge for advertisers

Kreicbergs, Toms; Ščeulovs, Deniss - In: Trends economics and management 17 (2023) 41, pp. 21-39

Purpose of the article: To explore Genneration Z's and millennials' perceptions of masculinity in advertising and … advertising message centred around masculinity. This can help advertisers to understand what type of masculine character to focus … millennial men and women are evenly split on whether they like or dislike how masculinity is depicted in advertising. From people …

Persistent link: https://www.econbiz.de/10014318225

Learning how to look : developing leadership through intentional observation

Mitra, Anu M.; Hsieh, Yen; Buswick, Ted - In: Journal of business strategy 31 (2010) 4, pp. 77-84

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Imaginative intelligence : cognition in the visual arts versus rationality in economics

Ingrao, Bruna - In: Economics and other branches : in the shade of the oak …, (pp. 363-381). 2014

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To draw thought : how can this be done differently?

Stackhouse, Aileen M. - In: Managing creativity : exploring the paradox, (pp. 31 - 46). 2010

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Chapter 2. Creative Genius in Literature, Music, and the Visual Arts

Keith Simonton, Dean - In: Handbook of the economics of art and culture : volume 2, (pp. 15-48). 2014

, and the visual arts. Treatment begins with the definition of artistic genius in terms of achieved eminence, with special …

Persistent link: https://www.econbiz.de/10014025412

The influence of motivational cultural intelligence on cultural effectiveness based on study abroad : the moderating role of participant’s cultural identity

Peng, Ann; Van Dyne, Linn; Oh, Kyoungjo - In: Journal of management education : a publication of the … 39 (2015) 5, pp. 572-596

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Economic investors and railway advertising : the influence of photography in the railway in modern French and Spanish painting in the second half of the nineteenth century

Tardío, Rocío Robles - In: Across the borders : financing the world's railways in …, (pp. 63-75). 2008

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Symbiotic postures of commercial advertising and street art

Borghini, Stefania; Visconti, Luca Massimiliano; … - In: Journal of advertising : official publication of the … 39 (2010) 3, pp. 113-126

Persistent link: https://www.econbiz.de/10008665412

Advertising art in the West

Exhibition of Advertising Art of the West <18., 1963, … - 1963

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