Digital natives – the generation for whom the Internet has always existed – have embraced the medium as one of choice. They use social computing applications as a medium for many activities, including receiving and giving product advice (ratings, comments), meeting with and talking to...

Professional Service Firms (PSFs) such as accounting, consulting, law, engineering or advertising firms increasingly face changing attitudes and fluctuation among young high potentials that question traditional career and human resource (HR) concepts. In this context, it seems vital to foster a...