ALAMGIR, Mohammed; NASIR, Tasnuba; SHAMSUDDOHA, Mohammad; … - In: The Annals of the "Stefan cel Mare" University of … 10 (2010) 2(12), pp. 142-153
In the modern society brands not only represent the product or company but also have a strong association with perceived quality, consumers’ life style, social class, taste etc. The purpose of this paper is to create a deeper consideration of what influence a brand name can have, when people...