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Marketing channels : a relationship management approach

Pelton, Lou E.; Strutton, David; Lumpkin, James R. - 1997

Persistent link: https://www.econbiz.de/10004325469

Marketing channels : a relationship management approach

Pelton, Lou E.; Strutton, David; Lumpkin, James R. - 2002 - 2. ed.

Persistent link: https://www.econbiz.de/10004484618

What would Don Draper do? Rules for restoring the contemporary agency mojo

Strutton, David; Taylor, David G. - In: Business Horizons 54 (2011) 5, pp. 467-479

What are the timeless truths of advertising? How can agency leaders manage their teams, their creative talent, and clients? To answer these and other questions, the mythology of the 'Golden Age of Advertising' is examined and analyzed herein. Specifically, using ad man Don Draper--protagonist of...

Persistent link: https://www.econbiz.de/10009249767

Comparing email and SNS users : investigating e-servicescape, customer reviews, trust, loyalty and E-WOM

Tran, Gina A.; Strutton, David - In: Journal of retailing and consumer services 53 (2020), pp. 1-17

Persistent link: https://www.econbiz.de/10012171958

Personality Characteristics and Salespeople's Choice of Coping Strategies

Strutton, David; Pelton, Lou E.; Lumpkin, James R. - In: Journal of the Academy of Marketing Science 23 (1995) 2, pp. 132-140

Persistent link: https://www.econbiz.de/10006154896

Problem- and Emotion-Focused Coping Dimensions and Sales Presentation Effectiveness

Strutton, David; Lumpkin, James R. - In: Journal of the Academy of Marketing Science 22 (1994) 1, pp. 28-37

Persistent link: https://www.econbiz.de/10006155393

The Influence of Psychological Climate on Conflict Resolution Strategies in Franchise Relationships

Strutton, David; Pelton, Lou E.; Lumpkin, James R. - In: Journal of the Academy of Marketing Science 21 (1993) 3, pp. 207-216

Persistent link: https://www.econbiz.de/10006156021

The courtly path to managerial leadership

Strutton, David - In: Business horizons 47 (2004) 1, pp. 7-18

Persistent link: https://www.econbiz.de/10006166949

Managing buyer-seller relationships one impression at a time

Strutton, David; Holmes, Terence L. - In: Business horizons 45 (2002) 6, pp. 67-78

Persistent link: https://www.econbiz.de/10006173003

Scaling The Great Wall: The Yin And Yang of Resolving Business Conflicts In China

Strutton, David; Pelton, Lou - In: Business horizons 40 (1997) 5, pp. 22-34

Persistent link: https://www.econbiz.de/10006203738