"Financial well-being comes when we can meet current and future financial obligations, are able to absorb financial setbacks, and keep driving toward financial goals. This life well-being is at the center of the third generation of behaviorial finance, and at the center of this book. It broadens...

"Behavioral finance is finance for normal people, like you and me. This book is also about transformation from normal-ignorant to normal-knowledgeable, learning the lessons of behavioral finance and applying them to banish ignorance, gain knowledge, and increase the ratio of smart to stupid...

Purpose: The purpose of this paper is to depict how the author's way from standard finance to the first and second generations of behavioral finance illustrates the ongoing general transition. Design/methodology/approach: The first generation, starting in the early 1980s, largely accepted...