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Co-designing social marketing programs with "bottom of the pyramid" citizens
Schmidtke, David; Rundle-Thiele, Sharyn; Kubacki, Krzysztof - In: International journal of market research 63 (2021) 1, pp. 86-105
Persistent link: https://www.econbiz.de/10012426482
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The social inclusion of the elderly : the effect of social marketing on raising awareness among the Portuguese population to campaigns to support the elderly
Costa, Carlos Arriaga; Esteves, Tânia Afonso - In: International journal of social entrepreneurship and … 5 (2020) 4, pp. 295-316
Persistent link: https://www.econbiz.de/10012523218
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Operating in a constricted space : policy actor perceptions of targeting to address U.S. health disparities
Grier, Sonya A.; Schaller, Tracey King - In: Journal of public policy & marketing 39 (2020) 1, pp. 31-47
Persistent link: https://www.econbiz.de/10012534269
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Understanding non-profit and for-profit social marketing on social media : the case of anti-texting while driving
Lou, Chen; Alhabash, Saleem - In: Journal of promotion management : JPM 24 (2018) 4, pp. 484-510
Persistent link: https://www.econbiz.de/10011979102
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Health buzz at school : evaluations of a statewide teen health campaign
Wang, Ming; Struthers, Amy - In: Health marketing quarterly 35 (2018) 2, pp. 151-166
Persistent link: https://www.econbiz.de/10011979348
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Islamic marketing practice as a panacea to social marketing criticism
Islam, Mohammad Mominul - In: International journal of islamic marketing and branding 3 (2018) 2, pp. 104-115
Persistent link: https://www.econbiz.de/10011979900
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Institutional interactions processes modeling in consumer cooperatives in the frameworks of transaction theory of incomplete contracts as a social marketing tool realization
Ternovsky, Denis S.; Prizhigalinskaya, Tatiana N.; … - In: Journal of advanced research in law and economics : JARLE 7 (2016) 3/17, pp. 662-671
Persistent link: https://www.econbiz.de/10011868433
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Understanding church growth through church marketing : an analysis on the roman catholic church's marketing efforts in Ghana
Appah, George Obeng; George, Babu P. - In: Journal of economics and business research 23 (2017) 1, pp. 103-122
Persistent link: https://www.econbiz.de/10011868884
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Modeling condom brand loyalty of young South African adults : an expectancy confirmation perspective
Nkwei, Emile Saker; Roberts-Lombard, Mornay; Maduku, … - In: Journal of nonprofit & public sector marketing 36 (2024) 3, pp. 322-346
Persistent link: https://www.econbiz.de/10014574604
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A reflection on the co-design approach to the development of the Medway Can campaign : a whole systems approach to obesity prevention using COM-B
Parsons, Katherine; Payne, Simon; Codling, Saoirce; … - In: Health marketing quarterly 41 (2024) 1, pp. 33-49
Persistent link: https://www.econbiz.de/10014575143