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Is brand reputation a banner for social marketing? : a social enterprise product consumption perspective

Tsai, Juin-Ming; Lu, Tzu-En - In: Psychology & marketing 40 (2023) 10, pp. 2041-2059

Persistent link: https://www.econbiz.de/10014338469

Key factors that influence school dropouts amongst adolescents in marginalized urban areas of Mexico

Fernandez-Haddad, Marilu; Gonzalez, Raquel Carolina Lara - In: Journal of nonprofit & public sector marketing 35 (2023) 5, pp. 494-520

Persistent link: https://www.econbiz.de/10014444827

Combining the COM-B model and habit theory to leverage understanding of adolescents' tooth-brushing behavior

Taiminen, Heini - In: Journal of nonprofit & public sector marketing 35 (2023) 5, pp. 553-567

Persistent link: https://www.econbiz.de/10014444831

Rescuing unwanted household goods : moving towards a circular economy

Chad, Paul - In: Australasian marketing journal : AMJ ; official journal … 31 (2023) 4, pp. 279-293

Persistent link: https://www.econbiz.de/10014381385

Using social marketing to persuade Iranians to donate blood

Behnampour, Meysam; Shams, Mohsen; Hassanzadeh, Rostam; … - In: Health marketing quarterly 39 (2022) 2, pp. 109-118

Persistent link: https://www.econbiz.de/10013357020

Market segmentation of South African adolescent girls and young women to inform HIV prevention product marketing strategy : a mixed methods study

Crowley, Kenyon; Dugas, Michelle; Gao, Guodong; Burn, Lara - In: Health marketing quarterly 39 (2022) 2, pp. 159-172

Persistent link: https://www.econbiz.de/10013357086

Social marketing and online social support structure in contexts of treatment uncertainty

Baptista, Nuno; Pinho, José Carlos; Alves, Helena - In: Journal of nonprofit & public sector marketing 34 (2022) 3, pp. 311-350

Persistent link: https://www.econbiz.de/10013359083

The unintended effects of health information base rates on health risk estimates and behavioral intentions

Newman, Christopher L.; Kashmiri, Saim - In: International journal of advertising : the review of … 41 (2022) 6, pp. 1038-1063

Persistent link: https://www.econbiz.de/10013362125

Challenges of marketing management in the non-governmental sector of South-Eastern Europe in the context of global recession

Balog, Antal - In: Management : journal of contemporary management issues 20 (2015) 2, pp. 93-113

During the process of social and economic transition in the SEE countries numerous non-governmental organisations found a fertile ground for their activities. In spite of unstable political and general conditions these organisations have managed to survive and contribute to the creation of...

Persistent link: https://www.econbiz.de/10011540920

Exploring X as a social marketing and happiness management instrument for biodiversity

Galiano-Coronil, Araceli; Ravina Ripoll, Rafael; … - In: International journal of management and decision making … 23 (2024) 4, pp. 505-528

Persistent link: https://www.econbiz.de/10015067138