Narrow search
Showing 1 - 10 of 231
Cover Image
What makes a good article? : generating an insightful manuscript
Lee, Nick; Greenley, Gordon E. - In: European journal of marketing : EJM 43 (2009) 5/6, pp. 577-582
Persistent link: https://www.econbiz.de/10009525848
Cover Image
Being a successful and valuable peer reviewer
Lee, Nick; Greenley, Gordon E. - In: European journal of marketing : EJM 43 (2009) 1/2, pp. 5-10
Persistent link: https://www.econbiz.de/10009525889
Cover Image
The strategic and operational planning of marketing
Greenley, Gordon E. - 1986
Persistent link: https://www.econbiz.de/10000689299
Cover Image
An understanding of marketing strategy
Greenley, Gordon E. - 2009
Persistent link: https://www.econbiz.de/10003836001
Cover Image
The relationship of strategic and marketing plans
Greenley, Gordon E. - In: European journal of operational research : EJOR 27 (1986) 1, pp. 17-24
Persistent link: https://www.econbiz.de/10003563293
Cover Image
Managerial opinions of marketing planning
Greenley, Gordon E. - In: Omega : the international journal of management science 16 (1988) 4, pp. 277-287
Persistent link: https://www.econbiz.de/10001048726
Cover Image
Managerial perceptions of marketing planning
Greenley, Gordon E. - In: Journal of management studies : JMS 25 (1988) 6, pp. 575-601
Persistent link: https://www.econbiz.de/10001057810
Cover Image
An application of a diagnostic framework for strategy
Greenley, Gordon E. - In: Journal of management studies : JMS 24 (1987) 2, pp. 143-159
Persistent link: https://www.econbiz.de/10001071614
Cover Image
The strategic and operational planning of marketing
Greenley, Gordon E. - 1986
Persistent link: https://www.econbiz.de/10004015361
Cover Image
The changing sales environment : implications for sales and sales management research and practice
Lee, Nick - In: The Oxford handbook of strategic sales and sales management, (pp. 102-127). 2011
Persistent link: https://www.econbiz.de/10008991521