A great deal of academic research across a variety of disciplines has demonstrated that consumers generally respond favorably to products offered by brands with a reputation for innovativeness. The current research demonstrates an important, and previously unconsidered, psychological antecedent...

We present analyses of an extraordinary new dataset that reveals the path taken by individual shoppers in an actual grocery store, as provided by RFID (radio frequency identification) tags located on their shopping carts. The analysis is performed using a multivariate clustering algorithm not...