Showing 351 - 360 of 436
Modern marketing techniques in industrialized countries cannot be implemented without segmentation of the potential market. Goods are no longer produced and sold without a significant consideration of customer needs combined with a recognition that these needs are heterogeneous. Since first...
Persistent link: https://www.econbiz.de/10013518841
Because frequently random assignment is not feasible in educational studies, our understanding of causal effects of student characteristics on academic performance has made little progress over the years. Omitted variables inducing correlations between regressors and error terms in multilevel...
Persistent link: https://www.econbiz.de/10013050860
This research compares three strategies that ads can use to convey which product and brand they promote, and it tests how these affect consumer evaluation and the resulting attitudes towards the ad and brand, under exposure durations that range from brief to long. Upfront ads immediately convey...
Persistent link: https://www.econbiz.de/10013051722
We propose a general framework for dealing with endogeneity in models in marketing and economics. It consists of a multivariate, hierarchical, mixed discrete/continuous representation of behavioral response variables. Importantly, it includes a non-parametric approximation to unobserved sources...
Persistent link: https://www.econbiz.de/10013051769
We present an adaptive personalization system for personalizing news feeds on mobile devices. It learns from an individual's reading history, automatically discovers new material as a result of shared interests in the user's social network and adapts the news feeds shown to the user. We develop...
Persistent link: https://www.econbiz.de/10013051779
We propose a unifying framework for benefit and demographic segmentation based on the analysis of rank-order choice data collected in conjoint studies. The model identifies a number of unobserved segments, estimates the conjoint model within each segment, and at the same time estimates the...
Persistent link: https://www.econbiz.de/10013055471
The authors develop a class of mixtures of piece-wise exponential hazard models for the analysis of brand switching behavior. The models enable the effects of marketing variables to change nonproportionally over time and can, simultaneously, be used to identify segments among which switching and...
Persistent link: https://www.econbiz.de/10013056674
In the last two decades, marketing databases have grown significantly in terms of size and richness of available information. The analysis of these databases raises several information-related and statistical issues. We aim at providing an overview of a selection of issues related to the...
Persistent link: https://www.econbiz.de/10013058835
We attempt to provide insights into how heterogeneity has been and can be addressed in choice modeling. In doing so, we deal with three topics: Models of heterogeneity. Methods of estimation and Substantive issues. In describing models we focus on discrete versus continuous representations of...
Persistent link: https://www.econbiz.de/10013058836
Response latencies provide information about consumers' choice behavior in a conjoint choice experiment. The authors use filtered response latencies to scale the covariance matrix of a multinomial probit model and show that this leads to better model fit and holdout predictions, even if the...
Persistent link: https://www.econbiz.de/10013058842