Discover what's possible when the art and science of marketing collide The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business. With an eye toward the marketing industry's rapid evolution, this...

In this book, readers will discover how Objectives and Key Results (OKRs) unlock a company's full potential by providing a transformative framework that clarifies strategic tasks and fosters transparent communication throughout the organization. Aligning mission statements with goals and key...