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1
Internationale Kunden-Lieferanten-Beziehungen : Determinanten - Steuerungsmechanismen - Beziehungsqualität
Kiedaisch, Ingo
-
1997
Persistent link: https://www.econbiz.de/10000635087
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2
Structural bonding in customer-supplier relationship : the case of prosumer versus consumer
Bliemel, Friedhelm
;
Eggert, Andreas
-
1997
Persistent link: https://www.econbiz.de/10000676821
Saved in:
3
Managing customers profitably
Ryals, Lynette
-
2008
Persistent link: https://www.econbiz.de/10003744559
Saved in:
4
Optimal allocation of marketing mix resources : B2C and B2B case studies
Kumar, V.
- In:
Marketing mix decisions : new perspectives and practices
,
(pp. 113-153)
.
2008
Persistent link: https://www.econbiz.de/10003769437
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5
The right way to close an operation
Freeman, Kenneth W.
- In:
Harvard business review : HBR
87
(
2009
)
5
,
pp. 45-51
Persistent link: https://www.econbiz.de/10003847435
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6
Strategic leveraging total quality and CRM initiatives : case study of service-orientated firms
Smith, Alan D.
- In:
Services marketing quarterly
32
(
2011
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10008902033
Saved in:
7
Managing trade-in programs based on product characteristics and customer heterogeneity in business-to-business markets
Li, Kate J.
;
Fong, Duncan K. H.
;
Xu, Susan H.
- In:
Manufacturing & service operations management : M & SOM
13
(
2011
)
1
,
pp. 108-123
Persistent link: https://www.econbiz.de/10008905483
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8
Source loyality in organizational markets : a dyadic perspective
Morris, Michael H.
;
Holann, Jeanne L.
- In:
Journal of business research : JBR
16
(
1988
)
2
,
pp. 117-131
Persistent link: https://www.econbiz.de/10003580199
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9
A measure and initial test of managers' perceptions of relationship marketing in inter-organizational exchanges
McNally, Regina C.
;
Griffin, Abbie
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
3
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pp. 382-397
Persistent link: https://www.econbiz.de/10003531820
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10
How B2B companies create economic value by designing experiences and transformations for their customers
Pine, B. Joseph
- In:
Strategy & leadership : a publication of Strategic …
43
(
2015
)
3
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pp. 2-6
Persistent link: https://www.econbiz.de/10011393012
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