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The practice of selling multiple products or services under nonlinear pricing has a long history in the business … community. Consumers may face demand uncertainty when choosing a service plan, and preferences for multiple products or services …
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der Autor zentrale Erfolgsfaktoren im Lösungs- und Preismanagement und gibt verschiedene Handlungsempfehlungen für die …
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In this study, we investigate unbundling when a firm dynamically prices a basic service, while separating the sale of a fixed‐price add‐on. We characterize the optimal dynamic unbundling pricing policy and investigate its structural properties. We find that the value function with unbundling...
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