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Sportmanagement : eine themenbezogene Einführung
Krüger, Arnd; Dreyer, Axel; Czech, Michaela; Richter, … - 2004
Großveranstaltungen. Regionale Wertschöpfung von Sport(groß)veranstaltungen. Erlebniswelt Arena. Sponsoring und Eventmarketing. Management … der Dienstleistungsqualität im Sportsponsoring. Management in Profiligen Situation und Perspektiven in Deutschland …
Persistent link: https://www.econbiz.de/10014510100
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Hotelmanagement
Henschel, Karla; Gruner, Axel; Freyberg, Burkhard von - 2013 - 4. akt. und erw. Aufl.
and Beverage Management und im Rahmen des Hotelmarketing über den bisherigen klassischen Marketingansatz hinausgehend auch …
Persistent link: https://www.econbiz.de/10014509356
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Zheng He's Art of Collaboration : Understanding the Legendary Chinese Admiral from a Management Perspective
Sin Hoon, Hum - 2011
"Know your enemies, know yourself", advised Sun Zi in his famous Art of War (AoW). In contrast, the legendary Admiral Zheng He would have said, "Know your collaborators, know yourself", and this would be the essence of his Art of Collaboration (AoC). This book offers a fresh new approach to...
Persistent link: https://www.econbiz.de/10014487781