Lee, Ruby P.; Ginn, Gregory O.; Naylor, Gillian - In: Journal of Services Marketing 23 (2009) 6, pp. 397-406
Purpose – This paper aims to examine, specifically, how competition, networks (alliances) and both formal and informal institutional forces affect service innovativeness within the not‐for‐profit dominated industry. Design/methodology/approach – Utilizing data from 1,428 acute healthcare...