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Enhancing market responsiveness through knowledge transfer and knowledge codification : evidence from foreign subsidiaries in China
Lee, Ruby P.; Tang, Xinlin; Guo, Xitong - In: International marketing in rapidly changing environments, (pp. 3-23). 2013
Persistent link: https://www.econbiz.de/10010204820
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Enhancing innovation through international joint venture portfolios : from the emerging firm perspective
Sun, Sunny Li; Lee, Ruby P. - In: Journal of international marketing 21 (2013) 3, pp. 1-21
Persistent link: https://www.econbiz.de/10009792680
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The influence of organic organizational cultures, market responsiveness, and product strategy on firm performance in an emerging market
Wei, Yinghong; Samiee, Saeed; Lee, Ruby P. - In: Journal of the Academy of Marketing Science 42 (2014) 1, pp. 49-70
Persistent link: https://www.econbiz.de/10010256715
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Managing sub-branding affect transfer : the role of consideration set size and brand loyalty
He, Yi; Chen, Qimei; Tam, Leona; Lee, Ruby - In: Marketing letters : a journal of research in marketing 27 (2016) 1, pp. 103-113
Persistent link: https://www.econbiz.de/10011444037
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Collaborative relationships : the role of information technology
Tong, Pingsheng; Umesh, U. N.; Johnson, Jean L.; Lee, Ruby - In: International journal of innovation and technology … 13 (2016) 3, pp. 1-30
Persistent link: https://www.econbiz.de/10011525719
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Institutional open access at home and outward internationalization
Sun, Li; Peng, Mike W.; Lee, Ruby P.; Tan, Weiqiang - In: Journal of world business : JWB 50 (2015) 1, pp. 234-246
Persistent link: https://www.econbiz.de/10010479258
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The immediate impact of new product introductions on stock price : the role of firm resources and size
Lee, Ruby P.; Chen, Qimei - In: The journal of product innovation management : an … 26 (2009) 1, pp. 97-107
Persistent link: https://www.econbiz.de/10003799274
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Knowledge transfer between multinational corporations' headquarters and their subsidiaries: influences on and implications for new product outcomes
Lee, Ruby P.; Chen, Qimei; Kim, Daekwan; Johnson, Jean L. - In: Journal of international marketing 16 (2008) 2, pp. 1-31
Persistent link: https://www.econbiz.de/10003735792
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Introduction to the special issue on "innovation in and from emerging economies"
Lee, Ruby; Ozsomer, Aysegul; Zhou, Kevin Zheng - In: Industrial marketing management : the international … 50 (2015), pp. 16-17
Persistent link: https://www.econbiz.de/10011411662
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The impact of innovative culture on individual employees : the moderating role of market information sharing
Wei, Yinghong; O'Neill, Hugh M.; Lee, Ruby P.; Zhou, Nan - In: The journal of product innovation management : an … 30 (2013) 5, pp. 1027-1041
Persistent link: https://www.econbiz.de/10010128224